Vi

lack of visual consistency with Outbrain's design system, and requires improvements in overall functionality to enhance its effectiveness.

Aligning Vi's design with Outbrain's established design system and implementing functional enhancements will improve the tool's user experience, visual coherence, and overall utility.

Implement a redesign of Vi's interface to align with Outbrain's design system, ensuring visual consistency across Outbrain's suite of tools. Simultaneously, enhance Vi's functionality by incorporating features and information hierarchy.

Following the redesign and functional enhancements, Vi achieved an increase in user satisfaction, improvement in visual coherence and fostering a positive user experience.